Gauging effectiveness doesn't need to be complicated and overly engineered
Without clear objectives, how do you know if you were successful? If you didn't define what success looked like up front, how do you know if your plan worked? It's good to be flexible, to try new things and see what happens. Some of the most creative inventions of our time happened that way. But for most of us, most of the time, it's a good idea to know what you are aiming for.
In order to evaluate the effectiveness of any type of campaign (online or offline) you have to be able to measure the impact it had on a defined criteria. The measurement could be click through on your website, calls to a 1-800 number, or actual sales volume and revenue targets.
For data to make sense, you need to track enough campaign data to give you some directional guidance.
Information provided by Laura Lowell and, with permission, shared. www.lauralowell.com
Author K. Meador is a mom to two grown sons who are currently pursuing their adult lives outside the home. She enjoys history, aviation, writing, and romance. In addition, she enjoys photography, walking, and visiting with family and friends. For the past several years, she has traveled with her job and has now settled down in Oklahoma City area.
Please leave a comment on this blog and share if you are so inclined. Author K. Meador has multiple published books which are available in paperback, eBook, audio and Spanish.