Trade-shows and events are still a credible and viable element in any marketing mix.
A lot of marketers think trade-shows are dead. Now that almost everything can be done online or virtually, it is easy to assume that the tried and true industry trade shows are less important.
Not true. These shows are still very product focused. Potential customers can see, touch, hear and even taste the products they are interested in.
You can't get that kind of experience online or in a virtual trade-show. And there are virtual trade-shows.
Like other marketing tactics, trade-shows need to be part of your overall plan. You need to know what you are trying to accomplish by participating in the show. What is your objective? If you are trying to increase awareness and generate leads then Trade-shows are a great vehicle. If you are trying to convert leads to sales then Trade-shows are not the best choice.
Trade-shows and events are still a credible and viable element in any marketing mix. Whether they are small trade events, in house user groups or general business conferences, they are here to stay.
Author K. Meador is a mom to two grown sons who are currently pursuing their adult lives outside the home. She enjoys history, aviation, writing, and romance. In addition, she enjoys photography, walking, and visiting with family and friends. For the past several years, she has traveled with her job and has now settled down in Oklahoma City area.
Please leave a comment on this blog and share if you are so inclined. Author K. Meador has multiple published books which are available in paperback, eBook, audio and Spanish.