Integrated marketing is about combining multiple marketing elements together to achieve an objective more efficiently and effectively than by implementing any one element alone.
You are bombarded with thousands of messages each day, personally and professionally. Some say its the internet; some say its all the new media channels the Internet has enabled. Whatever the cause, the effect is the same. The volume of marketing messages is overwhelming to most Americans.
Integrated marketing is about combining multiple marketing elements together to achieve an objective more efficiently and effectively than by implementing any one element alone. It is the case where 1 + 1 = 3; where the whole is greater than the sum of its parts.
Independent marketing tactics like PR, events, or email marketing tactics do little to attract customers and drive revenue in and of themselves. However,when these activities are combined as part of an integrated marketing strategy, these and other tactics are the foundation of a marketing plan that will deliver results. Sounds simple, right? Well, often the simplest things are the hardest to do.
You want your audience, your customers, to enjoy the production. You want them to remember your company, and your message. That in turn drives them to consider your product when they are in purchase mode.
Information provided by Laura Lowell and, with permission, shared. www.lauralowell.com
Author K. Meador is a mom to two grown sons who are currently pursuing their adult lives outside the home. She enjoys history, aviation, writing, and romance. In addition, she enjoys photography, walking, and visiting with family and friends. For the past several years, she has traveled with her job and has now settled down in Oklahoma City area.
Please leave a comment on this blog and share if you are so inclined. Author K. Meador has multiple published books which are available in paperback, eBook, audio and Spanish.